by Helen
6. January 2012 13:17
It’s that time of year again when most of us will have made our New Year’s Resolutions. Up there at No1 again is losing weight, also getting fit and eating more healthily come 2nd and 3rd. In the top ten are travel, getting out of a rut, getting a new job, saving money, spending more time with family and friends and reading more books.
I was surprised that drinking less didn’t get a mention, especially when most people make them in a less than sober state on New Year’s Eve!!
We can’t promise to help you with your personal goals, but one resolution that companies should be making this year is to keep their data up to date. With budgets getting tighter and companies making more use of existing data, the first step is to introduce regular data cleansing, cleansing the data against goneaways and deceased. You only pay when you have a match so regular screening spreads the costs and then does not impact on any further cleansing that you may need to do for a mailing or telephone campaign.
So get the New Year off to a good start and send your data to us for a data health check. We have a very user friendly online service where you can register and upload files for an audit, all FREE OF CHARGE. Alternatively contact one of our Sales Team for help on 0151 355 4555.