by simonw
31. January 2012 16:27
It is said that 2012 is going to be a difficult year for Charities to attract new, or even hold on to existing, donors. A key to successful donor recruitment activity is accuracy of data and how simple the process of donating is. By utilising postcode lookup you can greatly reduce the number of keystrokes that need to be made and can be confident that the address information that you are capturing is accurate, after all most people class inaccurately addressed mail as junk even if you have an existing relationship with them.
Data8 provide a number of webservices which can increase accuracy of data collected in real-time. When combined, these services can help you to ensure you validate a mobile number, validate a telephone number, gather a PAF standardised address and a valid email address.
The validation services are easy to integrate with ASP.NET, PHP, Classic ASP and javascript code samples available to download from our own website. By increasing the accuracy of your data you can raise contact and conversion rates. Another great advantage of the UK address api is that you can reduce the number of keystrokes by 80%, thereby speeding up the registration process for your donor.