by johnt
9. February 2012 14:47
There is currently an argument as to whether online advertising is a waste of time. A strong call to action is often required to make it successful but can you be confident that you are capturing accurate information?
By utilising postcode lookup you can not only greatly reduce the number of keystrokes that need to be made but you can also be confident that the address information you are capturing is accurate, after all most people class inaccurately addressed mail as junk even if you have an existing relationship with them.
Data8 provide a number of web services which can increase accuracy of data collected in real-time. When combined, these services can help you to ensure you validate a mobile number, validate a telephone number, gather a PAF standardised address and a valid email address.
The validation services are easy to integrate with ASP.NET, PHP, Classic ASP and javascript code samples available to download from our own website. By increasing the accuracy of your data you can raise contact and conversion rates.
Another great advantage of the UK address API is that you can reduce the number of keystrokes by 80%, helping to increase customer satisfaction as well as the quality of the data you hold on both future and current customers.