by jezwalker
15. February 2012 14:38
Targeting your marketing campaign to the right prospects in these tough economic times has never been more important. At Data8 we help you to get results from your direct marketing campaigns.
Before a typical mailing, most businesses are required to perform an export, then provide the resulting data to a third party who perform a cleanse before receiving the results back and importing the data back into the CRM ... A lengthy process, which depending on results can sometimes require further work to tidy up before sending.
Data8 offer a service which allows you to cleanse directly from within a campaign in Dynamics CRM. You can integrate our lifestyle and wealth api to collate data to make selections, then remove goneaway records within CRM, find new mover addresses and append MPS flags to avoid sending mailings to your clients on the Mailing Preference Service.
In addition you can PAF uplift your CRM records to royal mail standard and use CBC codes so that your campaign will qualify for mailing discounts from Royal Mail.