15. February 2013 15:04
Well Valentine’s Day has come and gone for another year and my lack of cards, gifts and flowers only leads me to the conclusion that they were addressed incorrectly!!
Not only is this a waste of resources it could also be a missed opportunity for romance. Whilst this is not high on my own agenda, for a company to miss opportunities on a large scale would be more of a problem.
Having the correct address is one of the fundamental components of any mailing. At Data8 with our data cleansing suite, we can not only correct spelling and punctuation, separate address components, but also make them compliant to the Royal Mails Postcode Address File so that bulk mailings can qualify for postal discounts. It is a very cost effective method of not only cleaning your data but also saving you money on postage and wasted resources from wrongly addressed pieces of mail.
As well as cleaning addresses we can also highlight other potential areas for attention, such as Goneaways and Deceased, and if an address itself is of importance, we can also update occupier details.
Data8 online offers a Free Data Quality Audit Report on your dataset, so you can assess the quality of your data and also see what our services can do to improve it. You can either register for an online account at www.data-8.co.uk or give one of our Account Managers a call on 0151 355 4555.