Country Detection

A frequently complaint from direct marketers is that their data contains unidentified foreign addresses. The world is shrinking and successful companies often find themselves talking to a wider market than they originally envisaged. It is only later on that a marketer realises that the database has no column for a country name to be stored in and that all the data is mixed together with no way of separating and segmenting by country.

Our Country Detection service not only identifies a record as foreign, but goes further and indicates the country that the address in each record is from, or whether there is insufficient address information to identify the country.

See an example of the Country Detection service in action.

It seems a simple request to be able to append the correct country code, however the truth is that it is a complicated process. Our international database includes data on over 6 million place names across 247 countries with additional information detailing alternative spellings and translations. This data, along with information about how different countries implement the various postal code systems, allows us to offer a truely wordwide country detection service.

Benefits

• Enables you to identify foreign records
• Saves you money on mailing campaigns
• Helps segmentation of your database

Examples

The following data in your customer database:

can be cleansed by this service to:

Pricing

In order to view detailed pricing information for this service, please first log in using the Login area on the left hand side of this page.