Total CRM Data Quality - Data Cleansing

Customer details change over time as they change address or telephone number. Businesses close and people move on, and you need to keep your CRM database up to date to be able to make informed business decisions and direct your resources at the correct customers.

The data cleansing element of Total CRM Data Quality ensures that data is kept up to date and enhanced as much as possible, including:

• Address validation and correction
  Check addresses are valid, and correct missing or incorrect parts of the address or postcode.

• Telephone & fax number validation & appending
  Check if existing telephone & fax numbers are correct, and update with new ones where available.

• Preference information
  You need to check for new TPS and CTPS registrations at least every 28 days.

• Goneaway & deceased suppression
  Check for customers that have changed address or died, and businesses that have closed.

• Deduplication
  Remove duplicates for greater efficiency and improved analysis.

All these data cleansing functions are embedded right into Microsoft Dynamics CRM, so you don't have the headache of exporting and re-importing the data manually. Check out the video to see it in action.