Data Sources

Acxiom Purity

Acxiom produce a file of gone-away data from its InfoBase file and derived from the comparative analysis of product warranties, product registrations, lifestyle questionnaires and magazine subscriptions in conjunction with external reference files.

BT OSIS

BT OSIS is a centrally administered telephone directory containing over 27m individuals and businesses. It is updated daily and we ensure that we will be able to match to records within 24 hours of the telephone provider supplying the details to OSIS.

Equifax disConnnect

Equifax provide a database of confirmed gone aways and deceased. There are currently over 25m records going back over 6 years of data.

reConnect

Tracking down gone-away customers is a recognised problem but one that is rarely effectively acted upon. Equifax's analysis suggests that in any one year, clients lose contact with up to 15% of their customer base through changes in customer circumstances.

reConnect offers businesses a chance to communicate with customers or former prospects about which they may hold all kinds of information except – critically – where they live now. Never before have marketers had a tool that allows them to re-engage with people who have gone away and be re-connected to them in such numbers.

HALO

Halo is a unique system based on a database approaching 5 million deceased records, with all data verifiable. Currently, it is the largest and most reliable source of deceased names in the UK, with over 40,000 new names added each month. Using the Halo system will give key decision makers the appropriate customer identification and verification tools to help eradicate deceased identity fraud.

ConsumerSketch

Our Lifestyle database is a file of over 5.5million active consumers who have completed comprehensive customer satisfaction surveys. It holds pure, fresh information with excellent choice of over 200 variables that include: age, income, credit card holders, mail order buyers, PC owners, hobbies, newspaper readership, insurance renewals and charity interests.

We are able to provide this data by either appending these flags (including landline and mobile telephone numbers) to your data or by supplying a list meeting your criteria.

Mailing Preference Service (MPS)

The Mailing Preference Service (MPS) is a data file of consumers who have registered their wish not to receive unsolicited advertising material by mail. The use of the Consumer File is a requirement of the British Code of Advertising, Sales Promotion and Direct Marketing administered by the Advertising Standards Authority. It is also a condition under the Code of Practice of the Direct Marketing Association.

Mortascreen

The Mortascreen data file contains the name and address details of nearly 5 million deceased individuals. Over 40,000 records are collected each month, accounting for 80% of all deaths in the UK. Mortascreen is licensed for the purpose of direct mail suppression only, it may not be used for credit screening or fraud detection purposes. For anti fraud applications you need to use the Halo file.

National Change of Address (NCOA)

The Royal Mail provides a mail redirection service to people who wish to have mail permanently forwarded to a new address. The NCOA File is a list of all the people who have taken out a permanent redirection and given permission for the data to be used in the service. The NCOA file is updated monthly and is growing at around 100,000 records per month. The Royal Mail estimate that around 50% of people moving house will have their mail redirected, and around 50% of these will give permission for this information to be used on the NCOA.

Postal Address File (PAF)

The most complete and up-to-date address database in the UK, containing the full address for every place the Royal Mail delivers to in the UK (over 27 million addresses).

The Bereavement Register (TBR)

The Bereavement Register (TBR) was launched by the REaD Group PLC in February 2000 as a service for members of the general public and was designed to remove from databases and mailing files the names and addresses of people who had died. It has one simple aim: To reduce the mail sent to those who have died and consequently make the passage of bereavement that much easier. The TBR claims to cover 96% of UK deaths with many of these captured with 14 days following death.

Telephone Preference Service (TPS)

The TPS is a data file of consumers who have registered their objection to receiving direct marketing calls. The Regulations require that companies comply with an Individual's request for suppression made to the central registration scheme no later than 28 days after the request was registered.

USS

The USS is a file of over 8 million records who have been registered as goneaway by the Royal Mail in the last 3 years. The main source of the data comes from the Royal Mail's redirection service.