Data Cleansing

Data cleansing (also known as data cleaning) should be regularly performed on any database of business or consumer records to keep your data accurate and up-to-date. The data any company holds on its customers is vital to the business, enabling it to provide excellent customer service and to support future marketing efforts.

All our data cleansing services are available in our simple to use, self-service data cleansing website - Data8Online. Data8online is free to use and has no annual charge.

We provide a full bureau data cleansing service for more bespoke or larger data cleansing tasks. We also often work with resellers and can offer a comprehensive service to enable you to resell our services. Please call us on 0151 355 4555 to find out more.

Data8 offer the following Data Cleansing services:

• PAF Cleansing - correct invalid or mis-spelt addresses and postcodes
• Goneaway Suppression - identify people who have moved house
• Deceased Suppression - avoid causing distress and prevent possible fraud by identifying deceased customers
• Telephone Appending - enhance your data with additional telephone numbers
• Deduplication - prevent wastage by removing duplicate entries for the same person or household
• TPS Suppression - check telephone numbers against the TPS before making sales calls
• CTPS Suppression - check telephone numbers against the CTPS before making sales calls
• MPS Suppression - check names and address against the MPS before direct marketing campaigns
• Residency Verification - identify which of your customers can be verified as currently resident
• Name and Profile Append - identify the names of the current residents and append profile information (wealth, age, status) to your customers
• Email Validation - ensure your email addresses are valid and consistent with the contact details
• Email Appending Business - add email addresses for businesses
• Unusable Records - check your database for salacious or unusable records
• Country Detection - identify foreign records and add the correct country information
• Stop Files - match against your own internal stop files

Cleaning your data helps you stay compliant with the Data Protection Act by ensuring that the data you hold is current and accurate. You also help protect the environment and your bottom line by avoiding waste when sending out duplicate or unwanted mailings.

For even greater benefits, our data cleansing services can be integrated into a wide range of off-the-shelf or bespoke line of business applications using our Foundation Technology system. We also provide a full bureau data cleansing service for more bespoke data cleansing tasks.

Our data cleansing services refer to a whole range of data sources. At the last count we had over 300 million source records which we can refer to when performing and data cleansing exercise.

To find out more about our data cleansing, enhancement or integration solutions, please call us on 0151 355 4555.