Equifax disConnect

Equifax analysis suggests that, in any one year, companies lose contact with up to 15% of their customer base through changes in customer circumstances. This can have a marked impact on the economics of marketing campaigns – just think about all the mail that lands on your doorstep addressed to a previous occupant.

Because Equifax disConnect utilises Equifax's vast databases of up-to-date and accurate proprietary data, it is able to deliver higher numbers of suppressions – representing both increased accuracy and greater coverage compared to other market products.

Equifax disConnect delivers value to direct marketers by removing customers from the campaign target list who either no longer reside at the address stated, have expressly written to Equifax requesting their name be deleted from the mailing list or who have died. By performing data cleansing and removing these non-responsive records from the list, the costs of mailing and response handling are saved and the response rate for the campaign significantly increased.

• Equifax disConnect Product Sheet

Details

disConnect Goneaway

disConnect Deceased

Data8 Services using Equifax disConnect

Goneaway Suppression - Equifax disConnect is used within our goneaway suppression service along with many other sources of goneaway data. You can get a free data quality audit to find out how many of your records are goneaway by using our online data cleansing service Data8online.

Deceased Suppression - The deceased records in disConnect are used within our deceased suppression service along with many other sources of deceased data. You can get a free data quality audit to find out how many of your records are deceased by using our online data cleansing service Data8online.