GAS Reactive
With an estimated 9% average churn of data, goneaways can leave
an unhealthy gap in your sales. The vast majority of customers fail to let you know
they are moving house. Response analyses show consumers are 4 times more likely
to buy as a result of direct marketing if they are already a customer, so it is
prudent to find out where they have gone. By purchasing GAS Reactive as part of
your data cleansing processes, you can provide
their forwarding address so you can re-route your marketing communications to where
they are now.
GAS Reactive is based on the trusted Gone
Away Suppression File (GAS). GAS has an independent audit rating of 98.8%.
This means you can reliably suppress customers and use GAS Reactive to find reliable
forward addresses. All GAS Reactive data is supplied on a permanent use basis.
REaD has created GAS Reactive using data made available through its partnership
with Callcredit Information Group. Product development has ensured the standards
behind GAS were maintained for GAS Reactive. Data matching and address linking expertise
using marketing data from within CIG - EuroDirect and credit reference agency Callcredit.
The most advanced techniques were used to mine and verify one of the UK's largest
database businesses, which maintain an array of accurate, up-to-date public and
proprietary credit and marketing data on more than 40 million UK consumers
Details
Data8 Services using GAS Reactive
Mover Identification - GAS Reactive is used within our mover identification service. You can get a free data quality audit to find out how many of your goneaway records can be provided a new address with GAS Reactive by using our online data cleansing service Data8online.
