Gone Away Suppression File (GAS)
The Gone Away Suppression File (GAS) was established in 1992 to
address the problem of mailing people who had genuinely moved house. Put simply,
it represents the most accurate, up to date and most widely used
data cleansing solution for identifying non-assumed Gone Aways and is now
responsible for cleaning over half of all direct mail in the UK.
The REaD Group has created GAS by using private and public domain data sources,
made available through The Read Group’s partnership with Skipton Information Group,
are used to create the GAS file. Skipton Information Group, which includes marketing
information company EuroDirect and credit reference agency Callcredit, is one of
the UK’s largest database businesses, maintaining an array of accurate, up-to-date
public and proprietary credit and marketing data on more than 40 million UK consumers.
Move-in and move-out information is passed to The REaD Group in order to form a
unique file of non-assumed home-moved records. Where a link can be created to the
new address, GAS Reactive can be used to identify
where your goneaway customer has moved to which can help you retain a customer that
you may otherwise lose.
Details
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Monthly
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27 January 2012
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49,198,019
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Data8 Services using Gone Away Suppression File (GAS)
Goneaway Suppression - The Gone Away Suppression File is used within our goneaway suppression service along with many other sources of goneaway data. You can get a free data quality audit to find out how many of your records are goneaway by using our online data cleansing service Data8online.
