Mortascreen
The Mortascreen data file currently contains the name and address details of over
8 million deceased individuals. Around 50,000 records are collected each month,
accounting for approximately 95% of all deaths in the UK. This makes Mortascreen
the largest file of its kind, with the most comprehensive collection of recent deaths.
Independent estimates suggest that around 170,000 mailings are delivered every day
to people who are now dead. Not only does Mortascreen provide a means of preventing
this unnecessary distress to bereaved families, it can also save your company considerable
amounts of money and the possibility of costly, negative PR.
Any company sending out direct mail to consumers should be
data cleansing using Mortascreen for cleansing cold lists or for ongoing
database management. Deceased Suppression
is now accepted as industry best practice and for good reason.
Each record has been allocated a source indicator ranging from level 10, probate
data, to level 1, third party data. These indicators enable users to determine their
own screening levels dependant on the input data.
Details
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Weekly
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30 January 2012
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9,877,392
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Data8 Services using Mortacreen
Deceased Suppression - Mortascreen is used within our deceased suppression service along with many other sources of deceased data. You can get a free data quality audit to find out how many of your records are deceased by using our online data cleansing service Data8online.