NCOA Suppress

The NCOA Suppress File from the Royal Mail provides names and addresses of people who have moved in the UK, allowing you to flag or delete customer records that are no longer valid.

The NCOA Suppress File (formerly Universal Suppression Service, USS) offers a premium dataset made up of several data sources. The majority of the data comes from the Royal Mail Redirection data (including deceased records). Additional records can also be found from third party client-confirmed data and third party postal-returned data, but both of these sources are not available by default in the data8 goneaway suppression service.

By using data cleansing to create better, more precise targeting, your campaigns can become more effective, improving both your ROI and your communications. Being able to maintain and enhance your database decay rate on an ongoing basis will lead to greater efficiency and, if you choose to flag your goneaways, you’ll even learn which segment of customer you have lost. This way you can decide how best to replace them (i.e. like for like, or a new profile type) as part of your acquisition activity.

Details

Data8 Services using NCOA Suppress

Goneaway Suppression - The NCOA Suppress File is used within our goneaway suppression service along with many other sources of goneaway data. You can get a free data quality audit to find out how many of your records are goneaway by using our online data cleansing service Data8online.