Deceased Suppression / Mortality Screening

Sometimes, getting it right is about not contacting your customers. Deceased Suppression (also known as Deceased Screening or Mortality Screening) gives you the ability to quickly identify deceased customers through means that you not only avoid causing distress to bereaved relatives and damaging your brand, but can focus your resources in the right direction and reduce the costs of wasted communications.

Sending marketing material to the recently deceased is one of the worst things you can do for your company reputation, so make sure you screen your data using our deceased suppression service before every mailing. Each record we flag as being deceased costs less than producing and sending a single item of mail, so the return on investment is immediate.

See an example of the Deceased Suppression service in action.

Benefits

• Identify deceased customers and prospects in your database accurately and quickly
• Avoid further upsetting their relatives and friends by stopping all marketing communications to individuals who have passed away
• Prevent any bad publicity - and damage to your brand - by continuing to target deceased individuals

Examples

The following data in your customer database:

can be cleansed by this service to:

Data Sources

Data8's Deceased Suppression service uses all the leading deceased datasets, including:

• Mortascreen
  The Mortascreen data file currently contains the name and address details of over 8 million deceased individuals, and collects approximately 95% of all deaths in the UK each month.
• The Bereavement Register (TBR) from the REad Group
  The Bereavement Register (TBR) is a service to the consumer to ensure the prompt removal of a deceased's details from the databases of direct mail companies and largely collects its data from funeral directors and registrars.
• National Deceased Register (NDR) from The Ark
  Over 3.7m fully verified deceased records with around 30% of them not appearing on any other deeceased file.
• disConnect deceased from Equifax
  Equifax disConnect deceased delivers value to direct marketers by removing customers from the campaign target list who have died.

In order to provide an industry-leading hit rate and ensure you contact as few deceased customers as possible we will screen your data against all of these data sets, a service none of the data suppliers themselves can provide.

Pricing

In order to view detailed pricing information for this service, please first log in using the Login area on the left hand side of this page.