Email Validation and Cleansing

Digital marketing is a great way to communicate with your customers without the associated cost that comes with calling and mailing. Therefore, it is extremely important that you are holding valid email addresses.

Without verifying that your email addresses are valid you are likely to get a high amount of bounces after every mail shot. If you continue to email these known bounces you are then at risk of being put onto a spam list for repeatedly emailing inaccurate addresses over and over again.

Data8's Email Validation service ensures that your email addresses contain only valid characters (characters such as these £ $ ! & = [] {} would not be valid) and have a valid mail receiving domain (the part to the right of the '@' symbol). This will ultimately improve the amount of emails that are deliverable, help ensure you are not put onto any spam list and improve your campaigns performance.

We compare the email address to over 2,000 known free email providers so that you can identify which of your customers are operating on free email addresses. We can also detect disposable email addresses (email addresses that work once and then get deleted), and generic business email addresses (for example info@data-8.co.uk). Based on the information collected here, we can suggest an appropriate salutation field for your email campaign.

Additionally, we compare the name information that you have provided and try to spot inconsistencies. For example, if you have a name of 'John Smith' you would not expect the email address to be 'john.smit@...'. Our system detects these errors and offers suggestions to fix them. Finally, we analyse invalid email addresses to see if any correction might be suggested that results in a valid email address. For example, '...@data-8.c.uk' would be corrected to '...@data-8.co.uk' and 'john@hotmial.com' would result in the suggested fix of 'john@hotmail.com'.

See an example of the Email Validation service in action.

Benefits

• Ensures your email addresses are valid.
• Help you to reach your target audience.
• Helps you to segment and address your email campaigns better.
• Prevent being put on a spam list for mailing invalid addresses.

Examples

The following data in your customer database:

can be cleansed by this service to:

Pricing

In order to view detailed pricing information for this service, please first log in using the Login area on the left hand side of this page.