Foundation Technology - Automated Data Cleansing
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Data cleansing isn't a one-off process - to get the most value out of it, you should cleanse your
database regularly to keep up-to-date with changes such as customers moving house or registering with preference services such as the
Telephone Preference Service.
Our Foundation Technology web services allow you to do just that - with a custom solution designed
exactly to your needs extracting the relevant information, processing it through our Foundation Technology
data cleansing system to produce a full Data Quality Audit, and even automatically purchasing and re-importing the cleansed results.
While our Data8Online online data cleansing system allows you to perform a huge variety of data
cleansing tasks easily and with no technical know-how, if you are performing the same cleansing task every month it is more efficient to
automate the process entirely.
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With the right customised solution integrated into your business, you can sit back while your data is automatically extracted, cleansed and
re-imported every month or on-demand with no need for user interaction, making it an excellent choice if you are performing regular mailing
or telephone campaigns, or for mailing houses who need to cleanse their customer data for every job.
Some example applications built with Foundation Technology:
These applications indicate some of the uses that Foundation Technology can be put to.
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Total CRM Data Quality
Data cleansing integrated into Microsoft Dynamics CRM
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TPS Batch File
Automatically remove TPS phone numbers from a file
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Foundation Desktop
Right-click on any file to repeat a job already processed through Data8Online
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Pre-mailing cleanse
Suppress all goneaway, deceased, MPS and duplicated records in a file prior to mailing
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The full range of data formats and data cleansing services that are available through Data8Online
are also available through Foundation Technology, making it a hugely flexible system that can be integrated exactly to your needs whether you
want to process data for a full audit or always simply purchase TPS flags.
Foundation Technology can be integrated into your processes by your own in-house IT staff, or we can provide consultancy services to build
your own solution for you.
