As the sources of customer data within your organisation multiply, that information
can become replicated or distorted. Identifying unique customers not only cuts out duplicated communications, but allows their true value to be revealed - several
customers become one valuable customer who buys multiple products from you.
Benefits
- Do not waste your marketing budget by sending multiple mail-shots to the same person
- Avoid upsetting certain people when telemarketing to them more than once with the
same message
- Analyse the true value of a certain individual to your organisation
- Enhance your green credentials by reducing waste
Complex matching routines are applied to your data to identity actual and likely
duplicate customer records. These work at individual, surname or household level;
the degree of matching or searching can be adjusted to suit the specific requirements.
In order to view detailed pricing information for this service, please first
log in using the Login area on the left hand side of this page.