Goneaway Suppression

The best way to ensure the effectiveness of your DM campaigns is by using fresh, regularly updated data. Not only will you ensure your campaigns are highly targeted with significant cost savings and improved green credentials for your organisation, but you will also maintain long-term relationships and affinity with your customers.

Benefits

• Ensure affinity with your customers and prospects who move house
• Make substantial savings by sending direct mail campaigns to individual's correct address
• Improve your organisation's green credentials by reducing paper waste

• Experian Suppression File
  This suppression file is uniquely sources from Experian's extensive survey mailings, their client mailings and compliant & trusted third party organisations that receive goneaway information. The file is updated on a quarterly basis and the goneaway file currently stands at 9 million records
• Equifax disConnect
  Equifax provide a database of confirmed goneaway and deceased records. There are currently over 25 million records on file going back over 6 years.
• reConnect
  reConnect - from Equifax - offers businesses a chance to communicate with customers or former prospects about whom they may hold all kinds of information except - critically - where they now live. Never before have marketers had a tool that allows them to re-engage with people who have gone away and be re-connected to them in such numbers
• NCOA
  The Royal Mail provides a mail redirection service to people who wish to have mail permanently forwarded to a new address. The NCOA file is a list of all the people who have taken out a permanent redirection and given permission for the data to be used in the service. The NCOA file is updated monthly and is growing at around 100,000 records per month. The Royal Mail estimates that around 50% of people moving house will have their mail redirected, and around 50% of these will give permission for this information to be used on the NCOA.

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