PAF Cleansing

The Mailing Preference Service (MPS) guidelines have changed and an individual registering with the service does not exclude the other residents at the same address anymore. Therefore, there has never been a better time to cleanse your customer and prospect data by using Data8's name and address verification service.

Benefits

• Ensure that your customer and prospect addresses are "postally correct"
• Use highly targeted marketing for your products and services
• Comply with the Data Protection Act without compromising your marketing campaigns
• Portray a professional corporate image and ensure affinity with your customers by spelling their names correctly in your communications
• Do not waste money and resources by mailing obsolete records (i.e. people who have moved house)

• Royal Mail's Postcode Address File (PAF)
  The most complete and up-to-date database in the UK, containing the full address for every place the Royal Mail delivers to in the UK (over 27 million addresses)
• Experian Canvasse / UK Electoral Role
  The Edited Electoral Register is a complete list of all people who have registered to vote in any UK elections without any of the people who have opted out of marketing communications. Experian's "National Canvasse" brings together numerous data sources to backfill the gap left out by those that opt out of the electoral register in order to provide a more complete database of marketable consumers.

In order to view detailed pricing information for this service, please first log in using the Login area on the left hand side of this page.