Data8Online – Now faster, easier and more secure
Submitted: 25 June 2008
Data8Online – Now faster, easier and more secure
Data8, the UK's premier supplier of data cleansing and enhancement solutions has just launched a new version of its flagship product, Data8Online, the popular "self-service" solution available exclusively through www.data-8.co.uk.
Data8Online revolutionised the data cleansing industry when it was first launched 3 years ago. Never before did marketers, database managers and IT specialists have the opportunity to efficiently audit, cleanse and enhance their data online and within minutes.
This comprehensive portfolio of data cleansing tools is available 24/7/365 and, using intelligent software, clients can access one of the UK's largest data banks – updated daily – as often as their business needs require.
The latest version, which was launched in June 2008, has numerous unique features which set Data8Online apart from any other similar service in the market today. Compared to the previous version, customer experience is now more aesthetically attractive and even easier to use with helpful progress charts.
Registering is quick and uploading the data has been reduced to merely a few clicks. Once the data is uploaded to the system online, clients receive a free Data Quality Audit report within minutes, which provides an accurate representation of the recency, compliance and overall quality of the original data. This report now has an updated look and feel, includes more charts and graphs and a new, useful feature projecting the Return on Investment (ROI) a company would achieve when they cleanse their database.
"Our ROI calculator can be easily adjusted to take into account specific marketing costs, conversion rates and product costs", Richard Hartland, Data8's Technical Director comments. "The best way to ensure the effectiveness of highly targeted DM campaigns is by using fresh, regularly updated data. We can now demonstrate in advance that clients' investment in data cleansing and enhancement is justified. The cost savings and additional revenue that can be generated are self-evident", Hartland concludes.
Last but not least, the new Data8Online version contains some state-of-the-art security features, exclusive to Data8. The data is fully encrypted, no email attachments are used anywhere in the process and users can further encrypt their data files and have password access to manipulate the data. With IP restrictions, it is almost impossible for a hacker to access files locked down to a pre-defined IP address i.e. office location.