Make duplication of effort a thing of the past
Submitted: 25 June 2008
Make duplication of effort a thing of the past…
With the technological advances of recent years, information has become increasingly available. As a consequence, organisations overflow with customer and prospect data gathered through different means. And by not being able to process the data correctly and cleanse it fast enough, obsolete and duplicate records are stored on their systems. According to recent research, "Organisations estimate they waste 19% of revenue or funding due to bad data, compared to just 6% back in 2005." QAS Global Data Management Report, Jan 2008
Data8, the UK’s premier supplier of data cleansing and enhancement solutions has a range of tools to help companies cleanse and enhance their data. Data de-duplication is just one of these applications, part of Data8’s web-based service, Data8online. “Many customers are concerned about the amount of duplicate records on their database. Especially for the ones running call-centres and large sales teams, it is hard to monitor if duplicate records are identified, flagged and suppressed correctly” Antony Allen, Managing Director of Data8 Ltd argues. “Sometimes, all it takes is a mis-type or a phonetic mistake on someone’s name and duplicate records are created”, he continues.
Save money and enhance your reputation with Data8
Data8’s solution offers a complete, fast and accurate de-duplication service using complex matching routines to identify actual and likely duplicate customer records. These work at individual, surname or household level and the degree of matching or searching can be adjusted to suit the specific requirements. The next stage is to flag and link the duplicates with a master record identifier so that clients can merge them back into their database or completely remove them.
“Our service gives clients the choice of either simply flagging the superfluous duplicates or suppress them and leave their mailing/telemarketing database clean and ready for the next marketing campaign” Allen states. “Not only will you not be wasting your marketing budget targeting duplicate records but also prevent the negative impact on your brand when mailing and even worse calling the same person twice!” he concludes.
De-duplication from Data8 is a unique service available online 24/7, part of the comprehensive, web-based data cleansing application, Data8online. Now companies can identify the true value of a customer, enhance their reputation, make significant economies on their marketing budget and, last but not least, improve their green credentials by reducing paper waste due to duplicate mailings.