New - CAMEO Profiles

Submitted: 29 June 2007

Data8, the UK's premier supplier of data solutions, has just added another innovative product to its portfolio of services. Clients now have the opportunity, apart from cleansing and enhancing their customer and prospect database, to gather useful information about their existing customers and target market.

With Data8's state-of-the-art online engine, a client can upload their database and within seconds receive an easy-to-read report which will identify obsolete, incomplete and inaccurate information about the data supplied. The option to then cleanse the data and replace the out-of-date records with fresh data is possible again online and in a very few quick steps.

But that's not all; using Cameo classifications - one of the UK's leading consumer segmentation and data profiling tool - a free, detailed report will be provided with information on individuals' affluence, social class and lifestyle. Clients will also receive complementary analysis on the geography and gender classification of the records supplied.

"This becomes an awesome weapon in the armoury of any marketer who should never assume about the origins of their target market and ignore potential market niches who could be interested – or already be purchasing – their products and services. In today's competitive market, one cannot have too much market intelligence" comments Antony Allen, Managing Director of Data8.

Further options to purchase additional profiling reports on individuals' income, financial and property investments are also available online.

"You simply cannot afford to be complacent" suggests Allen. "One of our clients, who always believed that their products appeal to, and are bought by an exclusively male audience, was shocked to discover after our profiling analysis that in fact 6.7% of their customers were females! ‘Back to the drawing board' as he put it!" Allen concludes.

For further information on online profiling from Data8, log onto data8online or telephone 0151 355 4555.