By knowing where in the country your customers are can allow you to offer better,
more personalised services. You can put your customers in touch with their closest
store or dealer, or use the information yourself to help identify trends in customer
Our Geocoding service quickly and accurately translates a postcode,
town, street or other address details to a location, either as a latitude/longitude,
easting/northing or OS grid reference.
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This services covers the whole UK, including England, Scotland, Wales, Northern Ireland and Isle of Man. It does not cover
the Channel Islands. Locations in England, Scotland and Wales are provided with an accuracy of 1 metre, while Northern
Ireland and Isle of Man locations are provided to 100 metres.
A common use for geocoding is to locate the nearest store or dealer to a customer, either to allow the user to find their nearest
store on your website or to help route queries to the appropriate office or salesperson when they arrive in your CRM system.
This can be achieved easily using the add-on Find My Nearest service.
If you want to add a map to your website to allow your customers to get directions to your business, you may already be using
the Google Maps API. However, you may not be aware that this can be hugely inaccurate when using postcodes due to licensing
restrictions on the data. Using this service you can overcome this problem and give a more professional image of your company -
we have even produced a drop-in replacement for
the GClientGeocoder class that uses this service for postcodes and continues using
Google's service for other place names, allowing you to upgrade your website with the minimum of fuss.
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