Demographic Profile
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The SONAR data immediately identifies the life style and wealth of any applicant,
clients can anticipate the future behaviour of the applicant such as which products
or services would be the most appropriate to offer.
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Try it now! Contact us to arrange a demo of this service.
Our Geo-Demographic solution is a truly unique segmentation system that divides
Great Britain into 80 mutually exclusive groups according to the types of neighbourhood
in which they live. To do this a number of different data sources were used and
these include:
- Census data
- Wealth data
- Consumer Activity data
- Land registry data
These sources were carefully examined and analysed. The result is 80 different geo-demographic
codes organised into 6 broad lifestyle groups (from Young Singles to Retired) and
4 affluence quartiles (from Affluent to Struggling).
Save time and money
Getting a view on what your leads look like ensures that you can target your effort
and spend more time with leads that are likely to be interested in your products
or services. It also allows you to quickly identify more customers of the same lifestyle
group.