The Mailing Preference Service checks in real-time if a person is registered with the MPS, allowing you to screen against the MPS just moments before printing a mailing.
You can also check a name and address at the point you obtain it from a customer, allowing you to obtain overriding permission to mail while you still have contact with the customer.
Sending marketing campaigns to people who do not want to receive them is costly, both in terms of the mailing itself and the potential damage to your brand. By screening your mailing list against the Mailing Preference Service (MPS), you quickly eliminate anyone who has indicated that they do not want to receive unsolicited mail. Screening against the MPS is DMA best practise, and is a requirement for any DMA members.
By using the Data8 MPS service, you can screen names and addresses in real time against the very latest MPS database, ensuring you get the most accurate and up-to-date information possible.
We fully support the recent changes to the MPS in which new registrations are made for individuals rather than entire households, allowing you to continue mailing interested people at the same address as someone who has registered. Don't reduce the effectiveness of your marketing campaigns by removing valid prospects from your database!
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Currently matching against 377,912,083 records, last updated 04/02/2012.
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