MPS Suppression

The Mailing Preference Service (MPS) is a list of names and address maintained by the Direct Marketing Association (DMA) of people who have indicated that they do not want to recieve unsolicited marketing information in the post. Screening your direct marketing lists against the MPS is a requirement if you are a member of the DMA and is best practise.

If you need to register yourself on the MPS to stop unsolicited marketing messages to your home address then you need to visit the Mailing Preference Service website or consider OptOutLive to have more control over which mailings you prevent.

By using Data8's MPS suppression files to enhance your database, you ensure that you only contact legitimate customers and prospects who could be interested in your products and services. Many organisations overlook the latest guidelines and risk action by the Information Commissioner's Office (ICO) and possible negative press exposure.

Thousands of telephone numbers are being added to the TPS every day, and with the threat of heavy fines and bad publicity if you make a sales call to a registered number, you should ensure that all your data is TPS screened immediately before starting a telemarketing campaign.

See an example of the MPS Suppression service in action.

In addition to our Data8Online data cleaning service, we also offer a real-time MPS web service that you can integrate into your call centre solution. You can use this information to prompt you when a new customer gives you their details that they are on the MPS and give you chance to ask for an overriding permission to send them direct marketing information that they may be interested in.

Benefits

• Comply with the DMA best practise Act by identifying the individuals who are MPS registered in your database
• Reduce costs by not wasting resources contacting individuals who have expressed a non interest in direct mail.

Examples

The following data in your customer database:

can be cleansed by this service to:

MPS flags are supplied individually for each record in your data. In addition, we can also suppress records that match the MPS so that you don't recieve the record back in your output file.

Data Sources

• The Mailing Preference Service (MPS) is the central opt out register on which individuals have registered their wish not to receive unsolicited advertising material by mail. It is owned and administered by the DMA and is updated monthly. If you are a consumer looking to stop receiving direct mail then you can register to go on the MPS.

Pricing

In order to view detailed pricing information for this service, please first log in using the Login area on the left hand side of this page.