Name Separation

Name Separation (also known as Name Parsing or Name Breakdown) extracts the title, forename and surname of your customers from a single field. For example, if your original data contained the data "Mr John P T Smith Esq", this service would provide you five additional columns containing "Mr", "John", "P T", "Smith" and "Esq" respectively, helping you address your communications to "Mr Smith" or "John" as required, and making it easier to find individual records in your database.

Having a sorted database is extremely important if you want to maximise the efficiency of any marketing campaigns. The name separation service splits the record you hold and extracts the title, forename and surname of your customers from a single field into individual fields. By having your data in such a way you are then able to personalise campaigns using parts of the name that you have selected.

Separating your data into separate fields will also make it much easier to find individual records in your database. The service that Data8 offers will therefore save you the time of having to go through each individual file and sort them yourself.

Name separation also appends a suitable salutation (both formal and informal) onto your records so that you can easily create mail merges that do not have embarrassing mistake such as "Dear R".

See an example of the Name Separation service in action.

Benefits

• Enables you to target and personalise campaigns
• Allows you to find your records easier

Examples

The following data in your customer database:

can be cleansed by this service to:

Pricing

In order to view detailed pricing information for this service, please first log in using the Login area on the left hand side of this page.