PAS2020
The PAS 2020 specifcation is the frst environmental standard to be produced specifically
for the direct marketing industry. The standard provides you with a series of environmental
objectives, performance levels and indicators which enable you to create and manage
an environmentally sustainable DM campaign.
Data8, through its Sustainable Data service, can
help you become compliant with all of the PAS2020 issues that involve data. Adopting
the standard, or requiring your suppliers to be certifed, will not only prove your
environmental credentials, it will also propel you ahead of your non-certifcated
competitors.
You can find out more about the
PAS2020 specification from the DMA website or by calling the DMA on 020 7291 3300.
The PAS2020 specification is broken into 10 environmental aspects. Many of the aspects relate to physical areas such as printing and ink. The 3 aspects that relate directly to the use of your data are:
- Targeting - Target customers and prospects to whom the campaign is relevant and that are likely to respond.
- Suppression - Apply customer and prospect data suppression and maintain data quality.
- Unsubscribe - Promote the use of an unsubscribe facility.