Unusable/Salacious Records

Quick Info

  • Identifies unusable records
  • Removes salacious names
  • Standardise data
  • Save money on mailing campaigns
  • Part of our data cleansing range of services

It is almost enevitable these days, especially if you have a web site that collects customer information, that you will find inappropriate records on your database filled in by time wasters or people who do not want to be contacted.

Our Unusable Records service identifies records that appear to have been malaciously or accidentally entered in an effort to avoid being contacted. It allows you to exclude records from a mailing that include salacious name or address details, or where the name or address is incomplete and would render the mailing undeliverable. We can also detect where the details have been entered by pressing random keys on the keyboard.

Salacious Names

Identifying and removing unusable records offers you an immediate return on investment, as any attempt to contact them through a mailing or telephone will cost you far more than the cost to remove them. On top of this, it improves your brand reputation as you minimise the risk that you will be sending mailing with salacious details.

Unusable Records is provided as part of our Data8Online data cleansing service. Register now and upload your file to receive your FREE data quality audit report straight away - no technical knowledge or signup fees required!

Undeliverable Addresses

Whilst identifying blatently salacious records is possible manually, it is very time consuming. In addition it can be very difficult to detect a made up address that feels like a real address. Also, identifying undeliverable addresses also saves you money on the costs of handling mailing returns. On top of all this, we had a lot of fun coming up with the salacious name blacklist!

Benefits

  • Enables you to remove unusable records
  • Saves you money for mailing campaigns
  • Improves your brand reputation

Cleanse Your Data Now - Free Data Quality Audit

Bureau Services - Tailor Your Data Cleansing Solution

Reseller Options - Rebrand our Data Cleansing Services

13% of the UK population move house whilst around 11% of addresses are mailed incorrectly every yearDirect Mail Information Service
Request handled by server S1 for client 38.107.191.80 at 09/03/2010 22:27:15