Unusable/Salacious Records

It is almost enevitable these days, especially if you have a web site that collects customer information, that you will find inappropriate records on your database filled in by time wasters or people who do not want to be contacted.

Our Unusable Records service identifies records that appear to have been malaciously or accidentally entered in an effort to avoid being contacted. It allows you to exclude records from a mailing that include salacious name or address details, or where the name or address is incomplete and would render the mailing undeliverable. We can also detect where the details have been entered by pressing random keys on the keyboard.

Salacious Names

Identifying and removing unusable records offers you an immediate return on investment, as any attempt to contact them through a mailing or telephone will cost you far more than the cost to remove them. On top of this, it improves your brand reputation as you minimise the risk that you will be sending mailing with salacious details.

Undeliverable Addresses

Whilst identifying blatently salacious records is possible manually, it is very time consuming. In addition it can be very difficult to detect a made up address that feels like a real address. Also, identifying undeliverable addresses also saves you money on the costs of handling mailing returns. On top of all this, we had a lot of fun coming up with the salacious name blacklist!

See an example of the Unusable/Salacious Records service in action.

Benefits

• Enables you to remove unusable records
• Saves you money for mailing campaigns
• Improves your brand reputation

Examples

The following data in your customer database:

can be cleansed by this service to:

Pricing

In order to view detailed pricing information for this service, please first log in using the Login area on the left hand side of this page.