|Prepared For:||data8 ltd|
|Input Filename:||example mixed.csv|
Your score is determined by the information portrayed in the summary and and totalled out of 100. Your score gives you an indication of the current quality of your data and should be used to benchmark the progress in the data’s quality for marketing effectiveness.
PAF: Your Postcode Address File (PAF) score is affecting how we can analyse your data. Address quality is important not only for direct mail but also to augment the profiling of your data.
Tele-appending: You have 0 records without a Telephone number; appending telephone numbers adds further contact points, ensures you are able to reach your customers, and will increase the ROI of tele-marketing efforts.
De-duplication: You have 0 records that are superfluous. Duplicate data not only increases marketing costs but also increases the likelihood of annoying your customers and reducing your customer retention rates. To increase your score, we recommend that duplicated data is removed immediately from your database.
Goneaways: & Deceased: Removing deceased records and records that have moved away and are no longer at the mailing address that you hold is a necessity to ensure data accuracy and especially for direct mail campaigns. This step safeguards your brand reputation and saves unnecessary costs.
Movers: Research shows that it costs 8 times more to find new customers than it does to retain old customers. Re-engaging with your customers that have moved to another residence is critical to your customer retention rates and sales increase.
To ensure total data quality, we recommend that you implement data validation tools in your lead capture forms. This API resides behind your forms and not only validates data in real-time but it also enriches your database with new and accurate information about your records. Try out the data validation demo to see the benefits.
This brief summary allows you quickly to see the quality of the data you have supplied, it identifies those areas that are actionable and those through lack of information are unactionable.
Fully Marketable represents the percentage of people you are able to contact via all marketing channels including direct mail, telephone, email.
Callable shows the percentage you are able to contact by telephone.
Mailable is the percentage of people you are able to mail.
Emailable is the percentage of people you are able to e-mail.
Unmarketable is the percentage of people that cannot be contacted by mailing, calling or emailing.
You currently have a score of 64.
By addressing the problems below, you can acheive 100!
Find out more about improving your strategy
Please note that these scores are given as an ideal increase, Actual values may vary.
Increases shown are the maximum possible score increase. This would only happen if there are no other problems with the affected data.
This shows the services we can use to improve your Data Score and your marketability.
When we scored your data, we also made a note of which services would improve your data. The numbers for each service represents an ideal maximum score increase that you could obtain by using this service.
You can improve your score by up to 6 by using this service.
We can correct your addresses to increase the number of mailable addresses by using the Royal Mail's PAF Database.
You can improve your score by up to 5 by using this service.
There are people in your data that we now know have moved to a new residence. We can, either help you find where they have moved to, or identify and suppress them from your data.
You can improve your score by up to 1 by using this service.
The telephone numbers you have submitted were either missing or invalid. We can help you find the correct telephone numbers for these addresses.
This section shows you the breakdown of names in your file. We recommend that you should always collect all your data at forename level as it ensures your marketing is personalised and when we check your data, we can make the strongest matches.
|Forename Level Match|
|Mr||Rich||Davies||123 High St.||Chester||CH2 4NE|
|Initial Level Match|
|Mr||R.||Davies||123 High St.||Chester||CH2 4NE|
|Surname Level Match|
|Mr||Davies||123 High St.||Chester||CH2 4NE|
|123 High St.||Chester||CH2 4NE|
You currently have 8 records that meet full PAF Standard.
We can improve 56 records to full PAF Standard.
You have 19 records that contain information which PAF does not recognise.
17 records do not have correct information to be considered a mailable address.
0 records are blank.
0 records do not have the characteristics of a UK Postcode
Our Address Cleansing is based on the Royal Mails Postcode Address File (PAF). This is the UK’s definitive guide to addresses and when partnered with our expert fuzzy logic and matching routines, we can improve your address data exponentially.
|Undeliverable Validation Level||Records|
Show numbers TPS numbers and counting
Having accurate telephone numbers for your records is important as it provides another channel of communication with your prospects and customers. If telemarketing campaigns are part of your marketing mix, then it is critical to ensure you have valid telephone numbers as well as adding new telephone numbers to improve telemarketing campaign rates. Improve your telemarketing by adding additional numbers and validating existing ones.
The statistics provided here shows how many valid numbers are associated with your data.
Existing Numbers show the amount of valid telephone numbers you provided. BT OSIS Numbers show the amount of telephone numbers from the British Telecom Phone Book associated with the address you provided to us. Business Universe Numbers show the amount of telephone numbers that we can append from other sources
These are telephone numbers that are already in your data.
These are telephone numbers that we can append from BT OSIS.
These are telephone numbers that we can append from our own Business Universe.
All matching is done on company name and address. No matching is done on individual names within the company.
Suppressions are key to keeping your data up–to-date and fit for purpose. Suppressions are a way to keep your data clean by removing duplicated data, or removing data where we have evidence the businesses have moved or closed. Also we can update your data to provide new addresses.
Goneaways indicates how many companies in your database have moved or closed, for which we cannot find a new address.
Movers are the number of companies in your database that have moved address, for which we can provide you with a new address.
Duplicates are the amount of companies that we found multiple times within your database.
These are companies that we can identify as no longer active at the address in your database, and we cannot identify an updated address for them.
We have multiple sources of data for this service. The total matches for this service can be broken down as follows:
This audit was generated presuming Movers will be purchased, all other address-dependent services will be using the new location to generate their statistics.
These are companies that we can identify as no longer at the address in your database, and we can identify an updated address for them.
We have multiple, crediblesources of data for this service. The total matches for this service can be broken down as follows:
These are companies that we can identify multiple times within your data.
We are able to enhance your marketing campaigns by adding additional key information to businesses in your list.
The statistics provided here shows how many key enhancements can be appended to your data.
There are 55 records to which we can append an SIC classification code and description.
There are 58 records to which we can append an employee count.
There are 58 records to which we can append a year of establishment.
There are 46 records to which we can append an actual or estimated turnover.
There are 25 new contacts that you do not have already that can be added to your company records.
The word "Validation" means that we know the information supplied was in a correct format, but we cannot know for sure if the information given belongs to the person. The word "Verification" means that we have an evidence-based method to check the information which ensures that the information given really does belong to the person.
Validating your data ensures you are not wasting valuable resources including time and money by calling or emailing inaccurate records. Validating mobile and landline telephone numbers prior to tele-marketing campaigns reduces the amount of wasted time your agents spend calling invalid numbers.
Also our email validation will safeguard you against getting blacklisted by reducing the number of soft and hard bounces from your email campaigns.
We also offer a live telephone number validation service for both landlines and mobiles!
The assumption is that you have permission according to TPS and MPS to contact the records in your database, therefore your score is not affected by the findings in this section.
The Telephone Preference Service (TPS) is a UK register of domestic telephone numbers whose users have indicated that they do not wish to receive sales and marketing telephone calls. There is a similar service for corporate users, the Corporate Telephone Preference Service (CTPS). Companies not screening their calling lists are liable to fines of up to £500,000. The Mail Preference Service (MPS) is recommended for all DMA members to ensure you meet the regulations of being a part of the association.
Consumers who have registered for these services do not want to be contacted for marketing purposes and you are more likely to upset and lose a potential customer, rather than entice them to buy.
Of the data provided to us, the graphs illustrate the number of people that have been found on the Telephone Preference Service (TPS) / Mail Preference Service (MPS).
|Telephone Preference Service||23||93|
|Corporate Telephone Preference Service||4||93|
|Mail Preference Service||7||84|