Smartdepart is a new suppression file from Tracesmart and is available exclusively through Wilmington Millennium. It will propel your communication campaigns while fulfilling industry best practice guidelines, presenting you with an authoritative alert for customers and prospects within your database that have goneaway.
Smartdepart is unique in the marketplace, built from verified address movement with millions of records further substantiated by verified property sales. The file also contains verified goneaway data from Tracesmart’s innumerable outsourced customer verification and tracing projects performed on behalf of leading financial institutions.
Smartdepart is aggregated and distinctive to Tracesmart, and alone contains over 70 million records, spanning 10 years, and it continues to grow. This multi-tiered verification process ensures market leading accuracy and reduces the risk of flagging false goneaways, a characteristic common to many other suppression files, which can typically report inaccuracies of approximately 30%. There’s no point removing data when the information can be used – it might even be a quality prospect.
Smartdepart is updated every month, providing an up-to-date data source that can be screened against your database on a regular basis.
Data is screened and verified using:
- Electoral Roll changes
- Rolling Register changes
- Property ownership changes
- Goneaway verifications
- New address verifications
Goneaway Suppression - smartdepart is used within our goneaway suppression service along with many other sources of data. You can get a free data quality report to find out how many of your records are goneaway by using our online data cleansing service.
The number of returned mail reduced by 28% as a result of the integrated reference to the goneaway fileBusiness Strategy Manager, Brookson Ltd