by John Turtle
Why it Pays to TPS Screen
DM Design, a company based in Scotland has been fined £90,000 for cold calling people, who, do not want to receive marketing calls and subscribe to the Telephone Preference Service (TPS).
The Information Commissioner’s Office (ICO) had to deal with 2,000 complaints about this company. The ICO has also got two other companies in its sights and will levy substantial fines. However Richard Lloyd from Which? commented, “ This small fine is far from the sort of deterrent needed to call time on the use of nuisance calls and texts”, as reported by BBC.
Information commissioner Christopher Graham said: "Today's action sends out a clear message to the marketing industry that this menace will not be tolerated.
"This company showed a clear disregard for the law and a lamentable attitude toward the people whose day they were disturbing. This is not good enough.
"This fine will not be an isolated penalty. We know other companies are showing a similar disregard for the law and we've every intention of taking further enforcement action against companies that continue to bombard people with unlawful marketing texts and calls.
"All of this work has been made possible thanks to the information we are receiving from the public, which has assisted our investigation team in identifying the companies making these calls."
To keep on the right side of the ICO, you should carry out TPS screening every 28 days, it also seems nonsensical to try and sell to someone who doesn’t want any marketing calls.