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How to Maximise Your SEO and PPC Spend with Data Validation


An awful lot is made of the amount companies should spend on Pay-Per-Click (PPC) advertising online, especially if they are ecommerce companies, with digital marketers needing to know what their AdWords spend is and how to increase their page rankings with the various search engines. 

So what are the typical costs for SEO? Some figures in a recent blog point to the following costs charged by various agencies and consultants:
•    Monthly retainer - £500 - £5,000
•    Contract service with fixed price – Variable dependent on services used
•    Project pricing – anywhere from £1,000 to £30,000
•    Hourly consultant rate – £100 - £300 per hour

But how much is the right amount to spend and how do you calculate the right Cost-Per-Click (CPC)?

Searchenginepeople.com have a calculation that might be helpful. What you can see when you look into the costing for SEO is that you can spend an extortionate amount of money chasing down your prospects. The example calculation suggests that you can be spending £5000 for 100 leads. These aren’t yet paying clients, just prospects.

So you have potentially spent a small fortune trying to attract people to your site in the hope that they will purchase your products and services. But what happens once they are on the website? What can you do to expedite the buying process?

You will want to make it as easy as possible for a visitor to become a customer, you really want to make the process of checking out as simple as possible. 

One of the best ways to do this is to automate the process and Postcode lookup or Address Validation is one of the simplest forms of automation available. Both speeding up data capture and ensuring the accuracy of the data supplied. Address Validation from Data8 can be added simply and easily to your existing webform and we have developed a number of specific shopping cart solutions that can be integrated into ecommerce platforms such as Magento or OpenCart

Your spending on SEO and CPC will attract visitors, using Data8’s Address Validation will help turn them into spending customers by making their registration and purchasing process simpler. The increased use of mobiles for shopping will make this even more critical.

If you have any further questions we would be happy to show you how we can speed up your data capture and improve your customers’ experience.

Read our Faulks and Cox case study

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