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Targeted Marketing Powered by Data – How does Data Fit with Your Marketing Strategy?

21/01/2015 by Alice Murphy

The start of a new year brings great opportunities to introduce new or updated strategies! You may be thinking of making a big directional change for the company or you could be figuring out how to improve on the great plans you had last year. Whilst these marketing methods can be based on a lot of research and planning they still involve a little bit of a gamble. I guess the ultimate question is, will they give a better ROI than last year? Adding or improving your targeted marketing by including a data procedure is one way in which you can ensure the answer is Yes!

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