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New product launch: data8 provenance™ helps you to record and manage data lineage, towards GDPR compliance

Dublin, Ireland (April 24, 2018). Data8, the multi award-winning data quality company, is pleased to announce their new product data8 provenance was launched at the Microsoft Dynamics CRMUG Summit EMEA conference in Dublin, April 24-26, 2018.

data8 provenance™ targets these areas of GDPR in Microsoft Dynamics 365. It offers the ability to quickly record consent as it is given or withdrawn, and enforce those consents in your use of CRM for marketing. It also allows you to erase personal information without the problems that come from deleting records outright.

Recording Consent

 Store consent as it is given or withdrawn and build up an audit trail that can be referred to in case of any future disputes.

Hierarchical Consent

Arrange your consentable elements into hierarchies to make it simple to gather and withdraw consent at the appropriate level, e.g. get consent for all emails and withdraw it later just for your monthly newsletter.

Traceable Consent

Link your consent records to where the consent was gathered from, making it simpler to justify if challenged in the future.

Timestamped Consent

Each consent record is timestamped and builds on earlier records, so you can quickly see what consent you had at any point in time.

Merging Data Subjects

If you merge leads or contacts, the consent you have gathered travels with them so it is still clear whether or not you have consent on the new record.

Recording & Enforcing GDPR Processing Grounds

Record the grounds under GDPR that you are processing a marketing list (consent, legitimate interest etc.) so all bulk data processing can be justified with appropriate Privacy Impact Assessments.

Failsafe List Filtering

Ensure your marketing automation users can only see a filtered view of marketing lists, excluding any records that do not have the appropriate consent.

Right to Erasure

Implement the right to be forgotten without deleting your records.


Select which fields hold personal data and they can be either erased or securely hashed when the right to be forgotten is invoked.

Prevent Re-Importing

Use a hashed key field such as email address to prevent data being accidentally re-imported in the future after the data subject has asked for it to be erased.

Reactivate Erased Records

Using data8 duplicare™ with data8 provenance™, when a previously erased individual re-engages with you, you can quickly find and reactivate the previously erased record and re-populate the personal data fields.

data8 provenance working in conjunction with data8 duplicare™

When used together data8 provenance and data8 duplicare will provide a data governance protocol for data integrity and consent management by reducing the amount duplicate records with conflicting consent statements.   Together they also allow users to manage the health of your data against GDPR by auditing the data and producing GDPR Red Flags based upon any conflicting consent statements.

This can be used with the out-of-the-box contact preferences but becomes more powerful when aligned with data8 provenance as it allows you merge and track consent statements. Further to this it is possible to build entity specific rules.

Antony Allen, Managing Director of Data8 said “data8 provenance was created by our data technologists in order to support our clients in their progress towards compliance with GDPR. This product continues the introduction of next generation data management products that began with data8 duplicare.”

About Data8 – The Data Quality Company

Data8 has developed advanced data management and data quality technologies to cleanse, validate and enhance our clients databases and, as a result, to transform their businesses.

The services include real-time data validation, data quality management, data-driven marketing and system integration for websites, CRM systems and ecommerce sites

Data8 are Microsoft Gold Partners.

With offices throughout the UK, Data8 has over 14,000 users and serves customers worldwide, enabling them to unlock the power of data to drive their business forward. For more information, visit www.data-8.co.uk.


Data8 is a registered trademark of Data8 and/or its affiliates.

Media Contact:

Andrew Eaton

Product Marketing Manager

T: 0151 350 6154

E: Marketing@data-8.co.uk

Data8 Limited

4 Venture Point

Stanney Mill Road


CH2 4NE, United Kingdom


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