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Benefit Cosmetics reports an increase in conversion rates and improved address data quality as a result of implementing Data8's Predictive Address Validation service.

About

Benefit Cosmetics is an innovative manufacturer of cosmetics founded and headquartered in San Francisco, California selling at over 2,000 counters in more than 30 countries.

Challenge

Benefit Cosmetics were looking to improve the number of mobile conversions on their website and knew they needed to implement an address lookup solutions in order to speed up the online checkout process.

Objectives

Benefit Cosmetics needed a smooth transition between their former address lookup provider with no disruption to their website, and without making large coding changes to their checkout.

The requirements were:

  • Extremely accurate and reliable details in order to continue providing their premium and dependable service.
  • An easily-integrated solution which would work well online, on mobiles and in their back end systems.
  • A long term and sophisticated solution that would provide real-time address lookup.

Solution

Benefit Cosmetics integrated Data8’s Predictive Address solution onto their website to speed up the checkout process whilst collecting reliable customer details. The solution works well on mobiles and so will help Benefit Cosmetics to reach their objectives.

Outcomes?

“Benefit Cosmetics has reported that conversion have increased since implementing Predictive Address and they have experience improved address accuracy which they can then pass to couriers, resulting in reduced failed deliveries.”

What can you say about working with Data8?

“Data8 are highly recommended and the solution works easily and well! We’re very happy with Predictive Address.”

Luke Schönenberger, Ecommerce Manager