St Nicholas Hospice Care used data supplied by Data8 to grow its database and improve response rates
For St Nicholas Hospice Care it all started with a vision: A vision that there had to be something better for people in the community living with life-shortening illnesses. The vision became reality on May of 1984 as St Nicholas Hospice Care was founded. Thirty years later, the Suffolk-based hospice has been compassionately caring for the local community by providing practical, medical, and spiritual support to people and their families living with a life-threatening illness, death, and bereavement. Working with multi-disciplinary teams including doctors, social workers, physiologists, and therapists, St Nicholas Hospice Care offers everything from a soothing head massage to practical advice on clinical care benefits.
St Nicholas Hospice Care has created a following and a support base in the community primarily through word of mouth. In 2014, they needed to grow their database by adding new people that match their segmentation criteria. The aim was to create a direct mail campaign to increase awareness and create a broader support base.
St Nicholas Hospice Care contacted Data8 to help with providing a list of people that would fit their target market and could be potential supporters. The Donor Development Officer with St Nicholas Hospice Care led the initiative and was partnered by a Data8 account manager specialising in non-profit organisations.
By working together, Data8 created and provided a targeted list that went beyond simple demographic data to include wealth, credit rating, geographical, and lifestyle profiling. The targeted profiling and the accuracy of data provided by Data8 ensured that the mailing campaign was targeted to the right people, reduced wasted mailing costs, and had the maximum response, increasing St Nicholas Hospice Care’ return on investment.
When the client was asked how the customer experience was on a scale of 1 to 10, the response was ‘an absolute 10. Data8 met and exceeded our expectations’