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Ajax Key With Ajax, web applications can send data to and retrieve from a server asynchronously (in the background) without interfering with the display and behaviour of the existing page
API  In computer programming, an application programming interface (API) is a set of routines, the API specifies how software components should interact. A good API makes it easier to develop a program by providing all the building blocks, a programmer then puts the blocks together.
Consumer Profiling Identifying the likely types of consumer living at an address using geo-demographic analysis
CTPS The Corporate Telephone Preference Service (CTPS) is a list of organisations (limited companies, public limited companies and Scottish partnerships) who have registered their wish not to receive unsolicited direct marketing calls. It is a legal requirement that companies do not make such calls to numbers registered on the CTPS
Data Cleansing The process of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database. Our comprehensive range of data cleansing solutions is offered online or via Bureau services to suit your business needs. The online data cleansing service provides a fast, secure, and easy-to-use way to cleanse your data at any time. Data is cleansed when needed with no annual or hidden fees.
For more complex data cleansing needs, we offer tailored, consultative Bureau data services and a dedicated account team to ensure your needs are met.
Data Quality By using all our data services you can improve the quality of your data. Our Data Cleansing suite will improve the quality of your exisiting data, Data Validation will speed up data capture improve the the quality of data and finally Data Supply will add quality leads and additional information to your database.
Data Quality Report An analysis of data supplied for cleansing, showing how correct or incorrect the current data supply is prior to purchase
Data Supply Data8 supply the best business to business data, you can access the online Business Universe comprising of millions of businesses world wide. Our unique Business Universe search engine will allow you to check the credit worthiness of prospects before engaging in a business relationship. You can take advantage of a variety of information including classification, company size, location, telephone number, SIC code, credit rating, number of employees, and turnover. We also have access to the unique New Business Data base a source of leads made up exclusively of companies that have just started up.
Data Validation Verifying data supplied is correct by comparing it against a range of authorative data sources in real time 
Deceased Suppression Identifying deceased individuals on a list and removing them
De-duplication  Removing the same or similar records from a data set using exact matching or fuzzy logic
Email Validation Data8 checks email addresses to ensure they are valid, there are 4 possible levels of validation. Firstly we check the syntact, are all the characters valid and does it looks like an email address. Secondly, we confirm that the domain part refers to an internet address correctly configured to send email. Thirdly, we check that the mail server is alive and responding to requests. Finally, we make sure that the mail server allows you to send emails to the local part.
Flagging a record Placing a marker against a record so it can be identified yet not removed from a list (also see suppression).
Fuzzy Logic The quality of data capture across the databases will vary, therefore it is necessary to develop a custom set of fuzzy logic matching. Just using exact matching would allow duplicates on the database, small differences in the matching routine can be allowed. For example is John Smith the same as J Smith, if they are, the records should be merged. Exact matching would identify them as two different records, doubling the marketing communications that John Smith would receive.   
Geo-demographic Profiling The use of census and other data sources to provide a description of the types of household in an area. It works on the basis that people who live in the same area will have similar tastes and aspirations e.g. purchase the same newspaper and shop in the same shops. This service allows marketers to target their messages to the right market.
Gone-away Suppression There are a number of databases that contain information about people who have moved from a particular address i.e. gone-away. The skill is using the best mix of this information and matching it against supplied data to identify and suppress people who are no longer at a particular address. 
Mover Identification There are a number of databases that identify where people have moved to, the skill is using the best mix of this data to match against supplied data so you can reconnect with lost customers.
PAF The Postcode Address File is a database which contains all known "Delivery Points" and postcodes in the United Kingdom. The PAF is a collection of over 29 million Royal Mail postal addresses and 1.8 million postcodes.
PostcodeLookup™ PostcodeLookup™  retrieves accurate addresses from a postcode or partial address using Royal Mail’s UK Postcode Address File (PAF). 


PredictiveAddress™  uses predictive search technology to autocomplete addresses. It is a cloud based data validation tool that enhances the efficiency and accuracy of address capture in lead forms, website checkouts and internal software such as CRM systems.

Profile Appending Adding age, income, wealth and longevity indicators to your addresses, helping you to better understand your customers
Salacious Names A list of offensive terms that is used to identify and later remove those terms from a mailing list
Shopping Cart Solutions Providing applications that help speed up and increase the accuracy of real time data capture for the e-commerce sector.
Suppression Cleansing data by removing specified data from a list. For example deceased individuals or people who have moved house (goneaways).
Telephone Appending Adding telephone numbers to supplied address data. This service is used by companies that would like to conduct telphone marketing to reach customers or prospects.
TPS  The Telephone Preference Service (TPS) is a free service. It is the official central opt out register on which you can record your preference not to receive unsolicited sales or marketing calls. It is a legal requirement that all organisations (including charities, voluntary organisations and political parties) do not make such calls to numbers registered on the TPS unless they have your consent to do so.