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About Dynamic Communties


Benefit Cosmetics is an innovative manufacturer of cosmetics founded and headquartered in San Francisco, California selling at over 2,000 counters in more than 30 countries.

The Challenge

Benefit Cosmetics were looking to improve the number of mobile conversions on their website and knew they needed to implement an address lookup solutions in order to speed up the online checkout process.


Benefit Cosmetics needed a smooth transition between their former address lookup provider with no disruption to their website, and without making large coding changes to their checkout.

The requirements were:

  • Extremely accurate and reliable details in order to continue providing their premium and dependable service.
  • An easily-integrated solution which would work well online, on mobiles and in their back end systems.
  • A long term and sophisticated solution that would provide real-time address lookup.

The Solution

Benefit Cosmetics integrated Data8’s Predictive Address solution onto their website to speed up the checkout process whilst collecting reliable customer details. The solution works well on mobiles and so will help Benefit Cosmetics to reach their objectives.

Working With Data8

Data8 are highly recommended and the solution works easily and well! We’re very happy with Predictive Address.”

Luke Schörnenberger, Ecommerce Manager

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