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Cruelty Free International works to end animal experiments worldwide. They do this by investigating and exposing the reality of life for animals in laboratories. They challenge decision-makers to make a positive difference for animals and champion better science and cruelty-free living.

The Challenge

Cruelty Free International cleanse their supporter database on a regular basis to identify duplicates, goneaways and deceased records that may exist. They also wanted to ensure they were GDPR compliant and supporter contact details such as addresses were accurate and correctly formatted.

Recently, the charity decided to explore alternatives to their current supplier and upon learning that Data8 had a dedicated charity specialist, contacted us to assess the cleansing services offered.


The Solution

The Charity were given a tour of our online cleansing portal, Data8 Online, as well as the options available in processing a cleanse job, including TPS checking and address validation.

Cruelty Free International were impressed with the comprehensive data quality audit that is generated with every file upload and the ease of use of Data8 Online. The additional benefit of no annual license fee for using the service was an immediate cost saving to them.

The Outcome

Having used other suppliers as well as mailing houses, Cruelty Free International has found that a combination of an easy-to-use self-service portal and a dedicated account manager has been a real benefit.

Data8 services are helping the charity stay GDPR compliant, save on mailing costs and vastly improve the quality of data within their CRM system.

Furthermore, the charity is able to conduct re-activation campaigns to previously flagged gone-aways by identifying supporters at their new address. By utilising Data8 Online, they were also able to protect brand reputation with deceased screening.

Working with Data8

Our Charity Sector Data Specialist has worked very closely with Tom Bartlett at Cruelty Free International which has proved invaluable during the transition from the incumbent supplier. Regular account catch-ups via Teams, phone and email have meant that support from a friendly face is always on-hand.