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Over the past 75 Years, Ellis Brigham has grown from being a specialist boot seller, to the leading UK independent outdoor sports retailer. The company employs professional skiers and snowboarders, and all of their expert members of staff are passionate about outdoor sports. This allows the company to pride themselves on their expert knowledge of products, high customer service quality and the love of all things outdoor that resonates with the company’s growth.

The Challenge

As more and more consumers shop online, the website becomes an integral part of the company’s business and is critical to its success.

Ellis Brigham had been using an address validation tool, to speed up the data capture and improve data quality, however, they found they were unable to measure its effectiveness. They couldn’t see how the tool was affecting their buying process, and they also found it difficult to use. They wanted a solution that would increase their online conversions as well as expediting the buying journey.


The Solution

Data8 looked at the challenges that Ellis Brigham was facing and set up a solution that would meet these needs. Data8’s Address Validation service was integrated into their site within a couple of days, with clear instructions on how to gain online access to the validation data and how to maintain it. Throughout the process, they had access to a specialist Account Manager and the technical team.

Rob Pimlott, website manager at Ellis Brigham said, “I liked that the uptime is monitored by an independent third party, and I especially liked that Data8 were more flexible and offered a more cost effective billing option than our previous supplier.”

The Outcome

Since the integration of Data8’s Address Validation, Ellis Brigham have identified the following benefits.

  • They have seen an increase in customer conversions and been able to monitor the customer journey.
  • There has been an increase in online buying conversions
  • Easy access to monitor results weekly or monthly
  • The clarity in how the tool is working for them
  • An Address Validation solution that is easy to set up, maintain and use.