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Mylocaltoolbox.co.uk was founded in 2018 by Adam Clark after spending almost a decade running property related websites. Alongside a small dedicated team of digital specialists, Mylocaltoolbox.co.uk work hard every day to help their customers find the right tradesperson for the job.

The Challenge

My Local Toolbox helps homeowners find the best tradespeople near them - whether it's a builder, an electrician, a decorator, or a roofer, they can help. Homeowners can post a job to request quotes. As part of doing so, they need to submit their phone number. They found that up to 10% of jobs posted didn't include the correct contact details which created issues with lead quality further down the chain. Lead quality is important, because ultimately the tradespeople need to be able to speak to homeowners to provide a quote. Invalid contact details created unnecessary admin by issuing refunds to tradespeople and wasted time for all involved, not least the homeowner.

The Objective

They wanted to implement a solution that increased lead quality and eliminated unnecessary admin. All whilst achieving a positive return on their investment in Data8's validation service. They calculated that invalid phone numbers were causing between 250 - 300 hours to be wasted every year in dealing with invalid leads.

The Solution

My Local Toolbox realised that by utilising Data 8's real-time phone validation which identifies whether phone numbers are valid so they could prompt homeowners at the point of data entry if they entered incorrect details.

They saw that as much as 10% of leads submitted contained invalid phone numbers. After implementation, they saw an increase in lead quality and a significant reduction in admin whilst maintaining high lead volumes.

Working with Data8

"We've worked with Data8 for several years on various data validation projects. They've always been very helpful. Supporting us from a technical perspective during integration and testing, all the way through to general account management, reporting and making the most of new features. I've every confidence we'll continue working with Data8 to help maintain our excellent lead quality."

Adam Clark - Founder - My Local Toolbox