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Lets talk about the Holy Grail of Marketing: The Single Customer View

A leading industrial supplier, has relied on the expertise of Data8 to overcome many challenges relating to their data and overall efficiency.This case study outlines some of the key challenges they faced and the solutions provided by Data8. The result was Single Customer View with good quality data to back it up.

What you will learn:

  • How to manage information across disparate systems
  • All about data quality management
  • Gaining marketing consent
  • Customer targeting for better engagement
  • How data enhances sales activity
  • Data visualisation and reporting done right
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