The CTPS is a data file of businesses who have registered their objection to receiving direct marketing calls. The Regulations require that companies comply with an Individual's request for suppression made to the central registration scheme no later than 28 days after the request was registered.
The Corporate Telephone Preference Service (CTPS) is the central opt out register whereby businesses can register their wish not to receive unsolicited sales and marketing telephone calls to either all their organisation's telephone numbers, or to certain numbers. It is a legal requirement that companies do not make such calls to numbers registered on the CTPS.
The CTPS is managed and administered by the Direct Marketing Association (DMA). Data8 are licensed to hold the data and perform CTPS cleansing services for our customers to ensure that they comply with legislation.
The TPS enables Individuals (consumers, sole traders, and (except in Scotland) partnerships) to register their objection to receiving direct marketing calls with a central service. This means that the TPS file contains consumer telephone numbers as well as some business numbers.
The CTPS includes corporate bodies such as a limited company in the UK, a limited liability partnership in England, Wales and Northern Ireland or any partnership in Scotland. It also includes schools, government departments and agencies, hospitals and other public bodies.
Therefore if you are contacting 'business' numbers for the purposes of sales and marketing, you must perform data cleansing
against both the TPS and CTPS files, as the TPS file contains business number also. If you are solely contacting consumers for the purposes of sales and marketing, then you only need to screen against the TPS file.
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Data8 Services using CTPS
CTPS Suppression - CTPS is used within our CTPS suppression service. You can get a free data quality report to find out how many of your telephone numbers are on the CTPS by using our data cleansing service.
CTPS Web Service API - If you need real-time access to the CTPS we can do this through our Web Service API on a pay-per-click basis so that you can integrate the data into your website or other business process.
Automated CTPS Cleansing - You can use our foundation technology API to automatically cleanse your database against the CTPS on a regular schedule. For example, you could get your entire database check every Sunday to ensure you have a Set-it-and-forget-it solution to meet your legal requirements.