Tracking down goneaway customers and prospects is a recognised problem, but one that is rarely effectively acted upon. Equifax analysis suggests that, in any one year, clients lose contact with up to 15% of their customer base through changes in customer circumstances. This means that without good data cleansing processes, most businesses actually have significantly fewer contactable customers than think they have.
In response to this, Equifax has developed Equifax reConnect, a powerful tool designed to put marketers back in touch with goneaway customers and prospects. Equifax reConnect offers businesses a chance to communicate with customers or prospects about which they may hold a wealth of information except – critically – where they live now.
Equifax reConnect is partnered with Equifax disConnect which identifies goneaway records. Where available, new addresses can be provided for these goneaways records and these records are called reConnect. All of the data is validated against current Edited Electoral Roll (EER) and other valid data sources
Data8 Services using Equifax reConnect
Mover Identification - Equifax reConnect is used within our mover identification service. You can get a free data quality report to find out how many of your goneaway records can be provided a new address with Equifax reConnect by using our data cleansing service