- Verify your customer database against our daily updated MPS file
- Safeguard your corporate reputation by avoiding bad publicity
- Saves mailing costs
- 4.5 million registered with the Mailing Preference Service
Mailing Preference Service Data Cleansing
The Mailing Preference Service (MPS) is a list of names and addresses maintained by the Direct Marketing Association (DMA) of people who have indicated that they do not want to receive unsolicited marketing information in the post. Screening your direct marketing lists against the MPS is a requirement if you are a member of the DMA and is best practice.
People who have registered on MPS are unlikely to purchase from you as they have already indicated they do not want any marketing mail. By using our MPS suppression files to enhance your database, you ensure that you only contact legitimate customers and prospects who could be interested in your products and services.
Thousands of names and addresses are being added to the MPS every day, and with the threat of the bad publicity by not following best practice if you mail MPS registered resident, you should ensure that all your data is MPS screened immediately before starting a direct mail campaign.
MPS Screening is provided as part of our batch data cleansing service. Register now and upload your file to receive your FREE data quality report straight away - no technical knowledge or signup fees required!