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Households

We can segment data into the below categories. Categories can be combined with each other, or any other variables in order to achieve your desired database. This is perfect for gathering market research and intelligence, helping you to establish your consumers’ living arrangements and to offer the most appropriate products and services to them. The table shows how many prospects have the details recorded in our database.

 

Categories

          Count

Council Tax Bands

(Council Tax is a local charge on all households and pays for local services. Households are banded into groups)

                                                18,535,185

House Price

          18,091,688

Household Attributes

(Description of things related to the household e.g. driveway, garden, swimming pool etc.)

                                                   3,825,170

Property Type

(Is the house a terraced, semi-detached, detached etc.)

                                                   3,825,170

Household Composition

(Description of the residents in a household – e.g. couple, family  unit, single male, single female etc.)

                                                18,954,476

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