Mover Identification

Around 13% of the UK population move house every year. Our Movers Identification service allows you to identify people who have moved for less than the cost of sending them a single mailing, giving an immediate return on investment and preserving your relationship with your customer that you might otherwise have lost.

It is harder and more expensive to obtain new customers than retain existing ones, and our Movers service offers you the chance to keep in touch with your customers after they have moved by providing you with their new address.

At Data8, we are proudly data independant. Our mover identification service combines data from many different sources including Royal Mail's NCOA Update, Equifax reConnect, and REaD UK GAS Reactive to provide you with a simple automated process to identify where your customers have moved to.

Sometimes, our data indicates that we know that your customer record has moved away, but we are unable to provide the address they have moved to. Our goneaway screening service identifies any gone aways and provides a simple flag to indicate the fact.

See an example of the Movers Identification service in action.

Benefits

• Ensure affinity with your customers and prospects who move house
• Make substantial savings by sending direct mail campaigns to individual's correct address
• Improve your organisation's green credentials by reducing paper waste

Examples

The following data in your customer database:

can be cleansed by this service to:

Some customers may appear on our goneaway files to indicate that they no longer live at the address you have for them, but not on our movers files to get their new address. These customers will be flagged as goneaway but no new address will be provided.

Others will appear on both the goneaway and movers files. These customers will not be flagged as goneaway, but will instead be updated with their new address.

In your FREE data quality audit report, you will be shown the total number of your customers that are goneaway, and the number of these goneaways that can be updated with their new address. If you choose to buy the new addresses, the number of records that will be flagged as goneaway will be the difference between these two numbers.

Data Sources

• Equifax reConnect
  reConnect - from Equifax - offers businesses a chance to communicate with customers or former prospects about whom they may hold all kinds of information except - critically - where they now live. Never before have marketers had a tool that allows them to re-engage with people who have gone away and be re-connected to them in such numbers
• NCOA Update
  The Royal Mail provides a mail redirection service to people who wish to have mail permanently forwarded to a new address. The NCOA file is a list of all the people who have taken out a permanent redirection and given permission for the data to be used in the service. The NCOA file is updated monthly and is growing at around 100,000 records per month. The Royal Mail estimates that around 50% of people moving house will have their mail redirected, and around 50% of these will give permission for this information to be used on the NCOA.
• GAS Reactive
  REaD UK provide the GAS Reactive file that allows Gone Away records identified by GAS to be run against GAS Reactive to achieve contact details for the new occupier and the current address for the Gone Away. Data enhancement is a valuable commodity in the drive towards greater customer retention.

Pricing

In order to view detailed pricing information for this service, please first log in using the Login area on the left hand side of this page.