Improve your Data Quality in Microsoft Dynamics 365
Your Dynamics 365 environment is only as powerful as the data inside it. Good data drives better decisions – but without continuous maintenance, it quickly becomes inaccurate.
- Last Updated: September 26
Discover our suite of AI-powered data quality tools built natively for Microsoft Dynamics 365.
Detect and merge duplicate records; validate addresses, bank details, emails, and phone numbers at entry; screen contacts against the UK’s TPS and CTPS do-not-call registers; and enrich accounts with live company credit and profile data – all inside Dynamics 365, with no coding required.
Duplicare™ - AI-Powered Duplicate Detection
Eliminate and prevent duplicates in your Dynamics 365 CRM
What it does: Duplicare is an AI-powered duplicate detection and merging tool that finds and eliminates duplicate accounts, leads, cases and custom-table records in Microsoft Dynamics 365 in real time and at scale.
Designed for: CRM managers dealing with inflated campaign costs or broken reporting caused by duplicate contacts and accounts.
- Detects and fixes duplicate records in Dynamics 365 in real time, across accounts, leads, cases and custom tables.
- Corrects inaccurate record information with easy drag-and-drop fields — improving Dynamics 365 data quality rather than simply removing duplicates.
- Runs a background merge so duplicate records are automatically identified and merged while you keep working.
- Uses Quick Merge to combine multiple duplicate records at once, applying predefined rules to automate the Dynamics 365 deduplication process.
- Applies AI-powered fuzzy matching that catches duplicates by phonetic names, addresses and domains - going beyond Dynamics 365's native matching rules.
90%
Reduces Dynamics 365 database storage requirements by up to 90%.
80%
Merges duplicate records up to 80% faster than native Dynamics 365 deduplication.
24 Hours
Saves teams up to 24 hours a week on manual duplicate detection and merging.
PredictiveAddress™ - Address Autocomplete & Validation
Address autocompletion for fast and accurate address data entry
What it does: PredictiveAddress is an address autocomplete and validation tool that verifies and standardises postal addresses inside Dynamics 365 as they’re typed, using official postal and government data.
Designed for: Sales, customer service, and marketing teams capturing new addresses directly in Dynamics 365.
- Instantly verifies addresses at the point of entry and standardises formatting, minimising the need for data cleansing and making record retrieval easier.
- Easily adds to any address field, including custom entities, with point-and-click configuration and zero coding required.
- AI technology identifies phonetic misspellings, abbreviations, and other typographical errors for accurate postal address suggestions, reducing unnoticed data entry mistakes.
- Eliminates manual checks for errors and missing fields by ensuring every postal address is validated and standardised at the point of capture.
250+
International coverage of over 250 countries, using official postal and government data.
92%
Reduces the possibility of failed deliveries by up to 92%.
80%
Cuts keystrokes needed to complete an address by up to 80%.
Bank Validation - UK & IRE Account & Sort Code Checks
Validate UK & IRE bank account numbers and sort codes
What it does: Bank Validation checks that UK and Irish bank account numbers and sort codes are valid before they’re saved in Dynamics 365, and enriches the record with branch, BIC and IBAN details.
Designed for: Finance, billing, CRM and data teams needing accurate payment details and automated enrichment inside Dynamics 365.
- Ensures bank details are correct before use, reducing payment failures and customer friction.
- Adds branch name, BIC, IBAN, address and supported schemes (BACS, CHAPS, Faster Payments, Direct Debit and more) to chosen fields.
- Minimises administrative fees, bank charges, and resource costs associated with handling failed payments.
- Reduces delays in delivering goods and services by eliminating payment issues.
43%
43% of UK SMEs faced payment issues caused by customer error in 2025.
59%
59% of UK consumers worry about entering the wrong details when paying online.
38%
38% of SMEs hit by payment issues, lost time tracking down missing funds.
Email & Phone Validation - Accurate Contact Data at Entry
Ensure accurate contact data at point of entry
What it does: Email & Phone Validation checks the validity and deliverability of email addresses and the live, contactable status of phone numbers as they’re entered into Dynamics 365, catching typos before they become bounced campaigns or dead leads.
Designed for: Sales, customer service, and marketing teams who rely on accurate contact information for customer communications.
- Instantly checks the validity and deliverability of email addresses, identifying typos and suggesting corrections to prevent future bounce-backs.
- Performs live network checks to confirm if phone numbers are active and contactable, supporting mobile numbers and landlines worldwide.
- Easily configures validation for any field across all entities, including custom ones, within Dynamics 365 - no coding required.
- Captures accurate contact information from the outset, minimising the accumulation of erroneous data and reducing the need for subsequent data cleansing.
- Provides immediate feedback with clear visual indicators, letting users correct invalid entries on the spot.
140+
International coverage for phone validation across over 140 countries.
1 in 4
One in four email addresses becomes invalid within 12 months.
20%
Around 20% of email addresses are entered incorrectly.
TPS/CTPS Screening - UK Do-Not-Call Register Checks
Screen UK numbers against the official registers at entry or in batch
What it does: TPS/CTPS Screening checks phone numbers held in Dynamics 365 against the UK’s official Telephone Preference Service and Corporate TPS registers, at the point of entry or on a scheduled batch, to keep outbound calling PECR-compliant.
Designed for: Marketing, compliance and outbound calling teams operating under PECR regulations.
- Instantly checks phone numbers against TPS and CTPS when they are added or updated.
- Allows scheduled, automatic screening of all stored phone numbers.
- Prevents non-compliant calls before they happen, reducing legal risk.
- Ensures ongoing compliance by re-screening every 28 days, as required by law.
16,787,838
Over 16 million numbers are registered on TPS.
1,312,311
Over 1 million numbers are registered on CTPS.
£2.59m+
The ICO has issued more than £2.59 million in fines to for breaches of PECR since April 2023.
Business Insights - In-Depth Company Profiling
Return full company profile and credit reports inside Dynamics 365
What it does: Business Insights pulls full company profiles and credit reports directly into Dynamics 365, so sales, credit control and compliance teams can vet prospects, customers and suppliers without leaving the CRM.
Designed for: Sales, credit control, and compliance teams vetting prospects or counterparties.
- Carries out real-time credit checks and accesses company information seamlessly within Dynamics 365 - removing the need for external credit-checking agencies.
- Enables quick, well-informed decisions about the companies you work with, whether customers, suppliers, partners, or prospects.
- Reduces the need for customers to provide excessive information, improving efficiency and precision.
- Identifies potential business prospects with comprehensive insights, including segmentation by business size and sector.
- Protects your organisation by surfacing the financial risk associated with trading partners.
2.5M+
Access information on 2.5M+ UK and Irish businesses.
90%
In 2025, 90% of UK companies experienced late payments.
32 Days
The average payment delay in the UK is 32 days beyond agreed terms.
Data8 Data Integrity - Ongoing Data Quality Management
Measure data quality and record management over time
What it does: Data8 Data Integrity is a data governance tool that measures Dynamics 365 data quality over time, letting teams build custom rules, track improvement, and drive accountability for a single, trusted customer view.
Designed for: CRM owners, data governance teams and organisations aiming for a single, trusted customer view.
- Empowers users to quickly fix data quality issues, driving a data improvement culture.
- Lets you develop your own rules to fit your exact requirements, using an interface built around Dynamics 365's familiar 'Advanced Find'.
- Boosts retention by ensuring clients are consistently and proactively engaged with, on a regular basis.
- Identifies and removes low-quality records to reduce Dynamics 365 storage usage while ensuring cleaner, more relevant data.
- Leverages the Power Platform suite for streamlined workflow management and improved data quality observability.
$12.9m
Poor data quality costs organisations an average of $12.9 million a year.
20%
An unmonitored database loses roughly 20% of its accuracy every 12 months.
63%
63% of organisations are unsure they have, the right data management practices for AI.
Frequently Asked Questions
How does Data8 improve data quality in Dynamics 365?
Data8 provides a suite of data quality tools built natively for Microsoft Dynamics 365. They cover duplicate detection, address validation, UK/Irish bank validation, email and phone validation, TPS/CTPS screening, business credit insights, and ongoing data quality measurement.
Do Data8’s data quality solutions work natively inside Dynamics 365?
Yes. Data8’s data quality solutions are configured directly in Dynamics 365 with point-and-click setup and no coding required, validating and enriching records at the point of entry.
How much can Data8 help reduce Dynamics 365 storage costs?
Duplicare, Data8’s duplicate detection solution, can reduce Dynamics 365 database storage requirements by up to 90% by identifying and merging duplicate records.
How many countries does Data8 cover for address and phone validation?
PredictiveAddress covers over 250 countries using official postal and government data, and Data8’s phone validation covers over 140 countries.
Why does Dynamics 365 data quality matter?
Poor data quality costs organisations an average of $12.9 million a year (Gartner), and unvalidated CRM data can decay by more than 20% annually – making point-of-entry validation and ongoing measurement essential rather than optional.
Join the 1,000+ companies who’ve already elevated their data quality